So lately there’s been a buzz around the news: “Target bought Zellers: $1.8 Billion.” So what makes Target so important? Isn’t it just another Zellers but the American version? Why are there people that are so hyped about this deal? I grew up knowing about Zellers but Target? I took the opportunity during the weekend to check out this popular retail store and looked into the company’s attractiveness using the 4p’s and it did look pretty enticing.
Promotions: Target seems to be using a variety of ways to promote their chain. As well, they use a lot of channels to communicate to their customers.
Facebook: to attract regular Facebook users. On the site, there are coupons, discounts, promotions, product information and a wall for questions.
Website: Clean and easy to navigate through as opposed to websites such as
Sears and Zellers.
Sears and Zellers.
Price: Discounts after discounts, Target seems to be using Wal-Mart’s strategy in cutting prices to capture that attention of potential consumers.
Product: There are literally thousands of brands to choose from and millions of products and choices as opposed to Zellers with products ranging big names such as Dolce and Gabbana to popular brand names such as Sally Hansen.
Place: Malls such as Lansdowne centre, Oakridge, Metrotown (Previous Zellers locations)
Zellers, as I recall, is usually one of the messiest retailers to shop at. I’m not sure if this is because of the lack of staff but I myself DISLIKE shopping at messy places cause it gets super hard to find the things that I want. To overcome this problem, Target has promised to hire more staff such that the store is clean and bright. I can see why there are so many people that are ecstatic about the opening of this retailer. Wal-Mart should really watch out.
http://www.target.com/
http://www.target.com/
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