Friday, April 8, 2011

Marketing Blog Post #11 - The Sound of Music

In Joe's blog, he talks about the video that's gone viral for the past few days by Rebecca Black called "Friday". I myself have watched the video and could not get past the first minute of the dreadful song. Yes the tune may be a little catchy but the song itself just makes me cringe. Joe talks about youtube not being one of the best platforms to market songs because of how quickly it is for viewers to post hate comments and spread bad words.  I agree that youtube may not be one of the safest way to target their audience but I must say that it's the best way for fast response. For one thing I think youtube is a fantastic place to share videos and songs. Its one of the best places to market what people or in this scenario the singer has to offer. There are so many viewers out there that can help spread the word and the cost to do this is next to nothing.  There are singers who debut over youtube for example Sam Tsui and Kurt Schneider who takes hit singles and turn them into covers. They've appeared on Ellen Degeneres talk show and on Oprah  and how did they become so well-known? Youtube. But why are they more successful than Rebecca Black? That's for you to decide.

Sam and Kurt's Cover on Britney Spears' Hold it Against Me



John Lennon's Imagine:

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