Marketing Blog #6: Beauty is in the eyes of the beholder

So I was reading Naomi Tse's blog and she talked about the importance and impact packaging plays in the world of beauty and make up products. She brought up the example of appealing Urban Decay lipsticks that are packaged differently with minature swords that pop at the end of the tube as opposed to highly prestige brands like Dior or Chanel. She goes on to say that items with nice or interesting looking packages can jump off the shelves and being packaged differently differentiates their products from their competitors and I agree with her opinion and thoughts on this topic.

In my opinion packaging plays a huge role and at times can "persuade" the consumer into making the purchase. For example, Sephora launched their Hello Kitty line back in mid January of this year. When Sephora sent me an email to notify me about this new product line, the first thing that popped out to me in that email were the pretty little packaging. Each product had the Sanrio Hello Kitty Face printed on it and each packaging was different in their own little way. In the line what captivated me the most was the bottle of perfume. The Hello Kitty Fragrance 1.7 oz Eau de Parfum Spray, is bottled in the iconic Hello Kitty bottle shape and is accompanied by a vintage-inspired pink atomizer.

Mac had also launched a Hello Kitty line not so long ago and their products also encompassed the trademark Hello Kitty Face and Shape. So I agree with Naomi completely when she said packaging helps influence the consumer's buying decision cause I for one love intricately designed packages.