Marketing Blog Post #9: It's Good to be Different

I was snooping around some blogs and founds a blog that really relates to what have been covered in class about advertising (AIDA) and how this helps the company become more well known. On BrandChannel, there was a blog post about creative inspiration. The company Bored Panda, is a "digital compendium, showcasing offbeat creative work, quirky visuals and branding examples that are clever and provocative". Most of these are art on plastic and paper bags that really turn a few heads and capture the people's attention. For example, there are bags that have electronic applicances on it and the electrical cords are used as handles for the bag for people to hold onto. I find this really attractive as it's not something that people would see on a daily basis.  This marketing strategy is really witty and amusing and continuing this will definetly increase it's brand awareness.

I think it's important for companies to differentiate themselves from others as it leaves an image in the consumer's mind. For me, bags are just bags. They're usually really plain and boring so if companies started to use these specially custom made bags, it would really appeal to me. Maybe I'd even buy something JUST so I could get my hands on one of those interesting bags! Who knows :)