In class today we talked about the promotion strategy and looked into companies that spend a lot of time in branding their company such that viewers will instantly recognize their brand and possibly what they do. One particular ad that we watched in class, the Google Parisian ad really caught my attention and so I went on YouTube and watched a few more of their ads. I loved the simplicity, elegance and storyline that each ad incorporated. I thought it really brought out the functionality that Google can offer towards internet users and this promotion strategy really works for bringing out Google's message.
I for one dislike advertisements that are hard to understand and usually tend to like ones that are more easy to the eyes and simple to interpret. Google did a fantastic job in their marketing scheme and their message was very easy to decode. Other companies like Nokia also did a similar job with their advertisements. In my opinion, advertisement with storylines are far more interesting and can really make the audience relate to the ad emotionally. I think more companies should try this approch cause these ads definetly caught my attention and got me clicking for more :)
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